Liverpool FC Sponsorship Revenue in 2023/24
In the 2023/24 season, Liverpool FC has attracted an impressive total of $181 million in sponsorship revenue. This financial success underscores the club’s ability to secure lucrative deals with major global brands. The most significant single investment comes from Standard Chartered Bank, which contributes a substantial $59.50 million per year, making it the club’s largest sponsor. The detailed sponsorship breakdown for the season, provided by GlobalData, reveals the varying values across different partnership levels and the sources of these funds.
Top Sponsors and Key Partnerships
Liverpool’s total sponsorship portfolio in 2023/24 includes 24 brands, with the top five partners accounting for an impressive 80% of the club’s total sponsorship income. These high-value partnerships include major global names such as NIKE, AXA, Expedia, and Carlsberg. The diversity of Liverpool’s sponsor base shows the club’s broad appeal across various industries. The report identifies these top-spending brands as being instrumental in contributing to the club’s financial strength.
Industry Representation in Sponsorship Deals
A closer look at the industries involved in these sponsorship deals shows a significant representation from the technology and financial services sectors. The technology industry leads with four agreements in place for the 2023/24 season. This is followed by financial services, beverages, and consumer goods & services. These sectors have recognized the value of partnering with a globally recognized brand like Liverpool FC, which offers extensive visibility across the world.
Strategic Insights for Brands and Teams
For brands, understanding which industries are partnering with sports teams is crucial for developing a commercial strategy. The report helps brands assess the costs and opportunities associated with sponsorships and make informed decisions about future investments. Similarly, for rights-holding teams, the ability to analyze competitors’ sponsorship revenues and identify portfolio gaps is vital for maximizing commercial success and uncovering new opportunities.
Conclusion
The $181 million in sponsorship revenue for Liverpool FC in the 2023/24 season highlights the club’s strong commercial appeal and ability to secure valuable partnerships across various sectors. With key sponsors like Standard Chartered and NIKE, and a diverse mix of industries represented, Liverpool continues to solidify its position as one of the most marketable and financially successful football clubs in the world.
