Team Value and Ownership
As of May 2024, Liverpool FC is valued at $5.37 billion (£4.3 billion), making it one of the highest-valued football clubs in the world. The club, based in England, competes in the prestigious English Premier League and has accumulated 19 domestic league championships over its storied history. The club is owned by John Henry and Tom Werner, and their stewardship continues to drive Liverpool’s success both on and off the field. Liverpool’s revenue for the year stands at $719 million (£594 million), with an operating income of $102 million (£84 million). The club has a low debt-to-value ratio of just 3%, signaling a stable financial position.
Revenue Streams Breakdown
Liverpool’s revenue comes from three primary sources: match-day earnings, broadcasting rights, and commercial operations. The club generates $628 million from match day activities, including ticket sales and corporate hospitality. Broadcasting revenue, which includes earnings from the Premier League, domestic cups, and European competitions, amounts to a staggering $2 billion. Additionally, commercial income, from sponsorships, merchandise sales, and other ventures, contributes $1.9 billion to the club’s total revenue.
Sponsorships and Partnerships
Liverpool has solidified its position as a global brand through strategic partnerships. In late April 2024, the club announced the extension of its partnership with AXA, its training sponsor, through 2029 at a rate of $25 million per year. AXA has been associated with Liverpool since 2019, further strengthening the relationship. Furthermore, the club has renewed its partnership with Carlsberg as the official beer sponsor, while securing new sponsorship deals with UPS, Google, and Peloton. These agreements are set to bring in an additional $42 million per year.
Brand Value and Growth
Liverpool’s brand value is estimated at $907 million, reflecting the club’s immense global recognition and influence. With a 2% increase in value over the past year, the club continues to grow financially, underscoring its strong commercial appeal.
Liverpool FC Net Worth
As of May 2024, Liverpool FC has a net worth of approximately $5.37 billion (£4.3 billion), which reflects its combined value from match day revenue, broadcasting deals, commercial activities, and brand strength. This solid financial foundation positions Liverpool among the wealthiest and most successful football clubs in the world, continuing to attract top sponsorships and endorsements.
